About Us

Vicki-Lynn-Morgan-photoANIMAL BRANDS® is a professional, customer-driven, service-oriented independent manufacturers’ representation agency that has served the pet industry since 1976. Owned by partners Vicki Lynne and Jim Morgan, the company is located in central New Jersey.

A pioneer in strategic, just-in-time database systems, ANIMAL BRANDS® is well known for its customized marketing and sales programs for each of its non-competing principals. Programs are specifically developed for long-term, loyal, and mutually-profitable relationships between manufacturers, distributors, and retailers.

Elements of the Full-Circle Marketing System™ enable the company to selectively implement professional marketing and selling strategies to achieve on-going, high-profile, brand name recognition in horizontal and vertical markets to support sales and distribution.

Vicki Lynne Morgan has over 35 years of entrepreneurial experience in addition to having consulted with thousands of business owners and teaching hundreds professional education classes over the last 15 year.