Representation

SALES REPRESENTATION

Securing & Serving
Channels of Distribution

goldfish-thbDedicated exclusively to the independent pet industry, Animal Brands® is a dynamic, independent manufacturers’ marketing and sales representation agency that helps pet product manufacturers and their channel partners launch and sustain channels of distribution.

The company customizes its professional marketing, territory management, customer relationship management programs, and synergistic sales approach to position manufacturers of companion animal products to achieve their sales goals. Principals can achieve a high level of brand identity when partnering with Animal Brands® in it’s full-circle™ marketing and selling system.

BRAND AMBASSADOR

As brand ambassadors and an extension of principals’ marketing team, Animal Brands® provides face to face marketing strategies and tactics that enhance brand identity and trust.  With over 30+ years in marketing and sales, our team leverages marketing tools to gain visibility that gets results for its principals.

Animal Brands® believes in the value of full-circle communication between the manufacturer, sales rep, distributor and retailer.  This approach serves in building a trusted team partnership that benefits all parties for optimum growth and profitability.

PROMOTIONS & EVENTS

Animal Brands® supports principals’ promotions and events including pet industry trade shows, distributor marketing programs and open houses, and retailer events.

MARKETING & SALES

Animal Brands® has a proprietary account management database that is instrumental in identifying target markets and implementing marketing and selling programs.  The team focuses on retaining established clients with consistent outreach as well as ongoing marketing endeavors to turn ‘suspects’ into qualified prospects. By tracking accounts served by distributors, pull-through marketing programs help to support distributors and to achieve sales growth for principals.

CONSULTING

Principals often like to discuss their ideas and concerns such as: brand position, building customer relationships, improving visibility and increasing profitability.  Jim and Vicki Lynne welcome the opportunities to share insight and mutual recommendations.

SERVICE AREA

Animal Brands®’ primary target market includes wholesale pet and veterinary distributors and mail order companies located in the northeastern United States.  Based on the nature of their businesses, some principals are offered selling services in specific vertical markets nationwide.

Animal Brands®’ primary target market includes wholesale pet and veterinary distributors and mail order companies located in the northeastern United States.  Based on the nature of their businesses, some principals are offered selling services in specific vertical markets nationwide.