Top Tips for Attending A Trade Show as a Buyer

Encore Presentation

TRADE SHOWS FOR BUYERS:  Tap into Hidden Opportunities You Can’t Afford to Miss!

Total Pet Expo offers incredible opportunities that will help you to sustain growth and profitability for your business.  Important reasons to attend this event and how setting goals will be presented. 

Based on what to do before, during and after this event, you’ll discover how to get the attention you deserve to maximize your trade show investment.

The program includes the value of pre-show preparation, what to bring, and questions to ask your vendors.  Total Pet Expo offers exciting, and often hidden, opportunities you can leverage to achieve your goal to sustain your business and profitability!  

This 30-minute informative session, conducted by Animal Brand’s President Vicki Lynne Morgan and H.H. Backer’s Trade Show Director Colette Fairchild, will focus on Top Tips for Attending A Trade Show as a Buyer.

The presentation will be followed by a Q & A session.



Vicki Lynne Morgan has more than 35 years of entrepreneurial experience in addition to having consulted with thousands of business owners and has taught hundreds of professional education classes over the last 15 years.


Colette Fairchild has been the Trade Show Director at H.H. Backer Associates for more than 11 years. 


Since 1967, H.H. Backer Associates Inc. has tapped into all facets of the pet trade industry with its trade shows and educational conferences.


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