Vicki's Soapbox

Safe Paw at H.H. Backer Christmas Trade Show

Safe Paw at H.H. Backer Christmas Trade Show
Gaia Enterprises Safe Paw™ Ice Melter is 100% salt-free and is guaranteed pet and child safe (MSDS)! Safe Paw has been used and recommended with confidence for years by veterinarians, animal hospitals, groomers, shelters, and humane societies making it the #1 selling brand! Filmed at the 2012 HH Backer Trade Show by Chicago Pet Video.…
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Trade Shows

Trade Shows
Trade shows are sound investments for attendees who know in advance what they want to accomplish. Those who follow a well-defined 'game plan' will reap rewards that lead to successful business for a lifetime. Exhibitors who are prepared enjoy a win-win payoff, too! Unique opportunities will surface for retailers, wholesalers, sales reps, and manufacturers who…
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The Cost of Low Price

The Cost of Low Price
Those of us who are students of selling philosophies and strategies will concur that a common premise in selling is to offer customers quality, service, and value – usually translated into price – low price. Clearly, many of our competitors in the pet industry strive to compete on the best, lowest price to get business…
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Marketing is a State of Mind

Marketing is a State of Mind
Marketing comes before selling. It’s quite simple: No marketing, No sales. Even if you have the most incredible product or service in the world, you might as well close your doors if you don’t market first. Customers buy for a combination of reasons: (1) They need the product, (2) They have the authority to buy,…
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